Fortaleza is one of the four cities selected for the title of Creative City of Unesco. Upon receiving the endorsement of the Brazilian National Commission for Unesco ratifying the pre-selection, Fortaleza competes in the category "Design". The announcement of the two cities selected to be part of the Network of Creative Cities will be made until November.
The dossier sent from his candidature was strongly praised by the Commission representatives. When evaluating Fortaleza, the members of the Commission "emphasized the presence of the creative economy in the projects of the city, relation with the Sustainable Development Objectives and the interest in cooperating with other cities within the Global Network."
In addition to Fortaleza, the cities of Cataguases (MG) in the "Cinema" category are finalists; Belo Horizonte (MG), in "Gastronomy"; and Aracaju (SE), in the creative area "Music". The selected cities will be submitted to a Unesco technical committee composed of representatives from the areas of culture and creative economy. Only two Brazilian cities can be approved to join the network. Among the registered cities were Aracaju (SE), Belo Horizonte (MG), Campinas (SP), Cataguases (MG), Diamantina (MG), Duque de Caxias (RJ), Fortaleza (CE), Imbituba (SC), Itaboraí (RJ), Niterói (RJ), Novo Hamburgo (RS), Pelotas (RS), Rio das Ostras (RJ), Santana de Parnaíba (SP), São Paulo (SP) and Taubaté (SP).
The thematic area of Fortaleza's candidacy is Design. Thus, the application dossier of the capital of Ceará needed to present a set of information about the scenario, main events and programs of the area, contributions, public policies, fomentation actions, legal frameworks, surveys, of this segment in the City. A management committee made up of representatives of several institutions such as the City of Fortaleza, Sebrae, the Federation of Industries of the State of Ceará (Fiec-CE), the Federation of Commerce of Goods, Services and Tourism of the State of Ceará (Fecomércio-CE ), of the Ceará Design Association, in addition to universities and academic centers and civil society entities, worked on the preparation of the application dossier of the City.
According to Unesco, the initiative was created in 2004 and promotes international cooperation within and between cities in urban areas that invest in culture and creativity as accelerators of sustainable development. There are seven thematic areas of the creative economy defined by Unesco: crafts and folk arts, design, cinema, gastronomy, literature, media arts and music.
The Creative Cities Network brings together 180 cities from 72 countries around the world. In Brazil, there are eight: Belém (PA), Florianópolis (SC) and Paraty (RJ) in the "Gastronomy"; Brasília (DF) and Curitiba (DF) in the item "Design"; João Pessoa (PB) as "Crafts and popular arts"; Salvador (BA) as "Music"; and Santos (SP) as "Cinema".
The Creative Cities have a mission to put cultural and creative industries at the center of their development strategies, with the goal of transforming cities into more inclusive, safe, resilient and sustainable places. They function as a laboratory of ideas and innovative practices, bringing concrete contributions to the fulfillment of the Sustainable Development Objectives (ODS) of the United Nations Agenda 2030.
Fortaleza is the only capital of the country that has a Plan of Creative Economy. His candidacy for the Unesco Creative City Design Award is a means to achieve a much greater goal, namely, the formulation and implementation of a public policy that considers the culture and creativity of the fortaleezenses as a strategic asset for their development. Being among the four finalists is already a victory. "
Cláudia Leitão, director of the Observatory of Municipal Governance (Diobs), of the Institute of Planning of Fortaleza (Iplanfor) and president of the Sectorial Chamber of Creative Economy.
Creative cities create opportunities, generate business, and foster tourism. This is not yet the final stage, but it was a very difficult stage because we were competing with the whole of Brazil. Congratulations to all those involved, of the City Hall, of the Iracema Institute, for their dedication to this project. Now we are hoping for the final decision of Unesco. "
Davi Gomes, president of the Iracema Cultural Institute.
For having crowned a collective effort to identify numerous actions taken in Fortaleza in the last four years in the area of design: "And he plays an important role in the various vocational training schools (Porto Dragão, Vila das Artes, School of Arts and Crafts, Colleges Design), as well as in sectors that promote events of international repercussion, such as the recent DFW, through urban design, recognized by the recent edition of Mobilize and many other cultural and creative events that take place all over the City.
Mario Fracalossi, deputy superintendent of Iplanfor.
To be among the four national finalists is the recognition that Fortaleza City Hall is on the right track, with the development of an increasingly participatory and inclusive city. The Design category, in which Fortaleza competes, covers the most plural aspects of the institutional design of a city. It involves the creation of public policies that encourage creative, collective and cultural manifestations, such as handicrafts, textile and furniture design and urban art, the promotion of sectors such as tourism and business to the execution of mobility, environmental and sustainability, which bring better quality of life for people.
Patrícia Macêdo, Secretary of International and Federal Relations of Fortaleza.